Dr. Khaled Al Mohammad
BUSINESS CONSULTANT IN DUBAI
Every Company Has a Growth Story Worth Telling
Welcome to my professional platform, where strategic thinking meets over 17 years of hands-on experience in business, consulting, and training.
Whether you are:
• An entrepreneur seeking a powerful start,
• A business owner looking for sustainable growth opportunities,
• Or a government entity aiming to design effective development solutions,
You’ve come to the right place.
Who Am I?
I’m Dr. Khaled AlMohammed
A PhD holder in Marketing and a Consumer Behavior Specialist since 2016, I work as a BUSINESS CONSULTANT IN DUBAI with over 18 years of experience in business development, strategic marketing, and designing both organic and inorganic growth models for companies across diverse industries.
I have partnered with top tier organizations across the Gulf and internationally, successfully leading development projects that delivered more than 30 percent business growth and performance improvements exceeding 20 percent.
Throughout my career as a BUSINESS CONSULTANT IN DUBAI:
• I have trained over 3,000 professionals in management, marketing, and sales.
• I have contributed to the growth and transformation of hundreds of companies and public and private entities.
• I have helped organizations build high impact marketing strategies, strengthen customer experience, and achieve measurable commercial results.
I am a certified consultant and international trainer with hands on executive expertise in:
• Managing and optimizing marketing campaigns
• Designing scalable expansion and growth strategies
• Leading and aligning cross functional teams
In addition, as a BUSINESS CONSULTANT IN DUBAI, I have co founded multiple innovative ventures, several of which have grown into high revenue independent companies.
My Philosophy
I believe growth does not happen by chance; it is built through data, analysis, and strategic planning. As a BUSINESS CONSULTANT IN DUBAI, my approach blends behavioural science with modern marketing to empower organisations with data-driven decisions and measurable outcomes.
📚 Learn More About Me
Author of “I Am a Business Developer”, a practical guide to strategic growth written from real-world consulting experience as a BUSINESS CONSULTANT IN DUBAI.
• I hold multiple international certifications in marketing and business development training.
• I am a proud contributor to success stories with leading organisations such as Saudi German Hospital, Le Patchouli, Attractive Smile, Syrians Around the World, and The High Innovation Center, supporting them as a trusted BUSINESS CONSULTANT IN DUBAI.
How Can I Help You?
How I Work, My Collaboration Approach
I believe every organization is unique. That’s why my process begins with a careful discovery phase before any engagement
Collaboration Models
Model 1: Internal Consultant
I support internal teams as a strategic marketing and business development advisor.
I attend weekly meetings with executive and operational teams.
I monitor progress and assess performance to ensure continuous improvement.
Model 2: Outsourced Team
If you don’t have an in-house marketing team, I lead the process through my integrated team.
This includes experts in digital marketing, content strategy, market analysis, campaign design, and more.
My Books
Psychological Secrets in the Art of Sales
Reveals hidden psychological aspects affecting buying decisions, providing readers with tools to persuade customers and influence their behavior.
I Am Business Developer
A modern book combining practical experience with a future vision for business development, including Gulf and global examples of growth, partnerships, and opportunity discovery.
Human Resources Management
A comprehensive guide covering HR management from planning and recruitment to training and evaluation, including practical cases and ready-to-use tools for dynamic work environments.
For Happy Clients: Behind Each Customer, 3,600 Potential Clients
Focuses on customer service strategies and building lasting relationships, revealing how each satisfied client can open the door to thousands of new customers.
KPIs: Performance Indicators and the Balanced Scorecard
Discusses key performance indicators and how to design a Balanced Scorecard for institutional achievement and continuous improvement.
Presentation Skills
Focuses on professional presentation skills, including body language, content preparation, and audience engagement, with practical exercises to boost confidence and impact.
Advanced Business Management
An attempt to present advanced management models combining strategy, leadership, and innovation, not yet officially approved for publication.
Professional Project Management
A draft book aiming to simplify project management using PMBOK tools in a practical style, currently under development.
Work Ethics
Discusses the values and professional behaviors fundamental to individual and organizational success, providing practical models for embedding ethics in work culture.
How to Write a Marketing Plan
A practical guide for creating effective marketing plans, from market analysis to campaign execution, with real examples and customizable templates.
Certificates
Succes Stories
From One Dental Chair to a Full-Fledged Medical Center: A True Growth Journey
In the world of marketing, the relationship between an agency and a client is often measured in mere months with short term contracts, high expectations, and fast paced change. So when a collaboration lasts for over three and a half years, it is not just rare. It is a remarkable exception worth telling.
The story began in the simplest way. Two female dentists alternating on a single dental chair in a modest clinic. We launched a paid marketing campaign for them via Meta platforms in conjunction with Police Day, and the results were nothing short of astounding. Demand doubled, and the clinic experienced an unprecedented influx of patients. What was initially a single campaign quickly evolved into a need for full scale marketing management.
The collaboration continued, the vision expanded, and the project gradually transformed from a small dental clinic into a comprehensive medical center offering cosmetic and therapeutic surgery alongside all dental specialties. Today, this center houses a team of 15 doctors. This was not just growth. It was a complete transformation in the operational model and institutional identity.
But the most memorable moment in this journey was not during contract signings or strategy meetings. It came on the 19th of Ramadan when I received a phone call from one of the clinic partners, asking to temporarily pause the advertising campaign because their appointment schedule was fully booked until after Eid for over 11 consecutive days.
At that moment, I realized this was not just a marketing achievement. It was a genuine success story. An inspiring example for any business, clinic, or startup that believes in strategic growth and smart marketing investment.
And because great accomplishments deserve to be honored, I asked the partner to provide a commemorative shield for my company’s team, both as a tribute to this milestone and as motivation for a team that was more than just a service provider. They were true partners in success.
From a Free Phone Consultation to a Franchise Brand Spanning the UAE!
When customer service goes beyond answering questions and becomes a strategic vision, real success stories begin to unfold.
This story started with a free consultation call from a small café in Abu Dhabi. They asked me a simple yet impactful question:
“We’re located next to a Starbucks branch and facing intense competition. Do you recommend we lower our coffee prices to attract more customers?”
That was the hook—the moment where real transformation begins.
I asked to set up a quick meeting—not just to discuss pricing, but to map out a completely new roadmap. During the meeting, I proposed a fundamental shift in strategy:
Instead of competing on price, let’s shift your target audience and keep your coffee prices intact.
I suggested a marketing campaign with the slogan:
“We’re not just coffee… we’re a lifestyle.”
That’s when the real work began. As a business development consultant, I collaborated closely with their internal team. We focused on elevating the customer experience and activated UGC (user-generated content) strategies by encouraging customers to share their experiences on Instagram.
The first sign of success came when their social media coordinator called me, excitedly saying:
“Our customers are sharing their experience like never before!”
From there, Le Patchouli evolved from a single café to a thriving brand. Today, they operate more than 9 franchise carts spanning from Ras Al Khaimah to Abu Dhabi—part of the second phase of the marketing plan I developed for them.
From a Humanitarian Idea to 100,000 Downloads in Just 25 Days!
When passion meets strategy, success stories are born.
In 2017, the idea of the app “Syrians Around the World” was launched with an ambitious goal:
“To create a platform that unites Syrians globally and provides them with daily humanitarian services through a unified interface.”
But the real challenge came later, when I took on the executive management of the app, with a clear and straightforward mission from the board of directors:
We want to reach 100,000 users within the first six months.
I began working with my team at Target Marketing from inside Syria. Conditions weren’t ideal, but we had something more important: a deep understanding of the market and an accurate reading of the general sentiment.
How did the transformation begin?
At that time, a spontaneous popular campaign appeared in Syria called:
“Our Lira is Our Pride”
It was launched by merchants to support the collapsing Syrian pound, where they sold products for only one Syrian pound for one day!
I quickly realized this was a wave of collective empathy, a rare opportunity to make an impact.
The emotional strategy: Cause-Related Marketing
I decided to ride this wave, but strategically:
We added a unique new feature to the app called:
“Give Without Expecting”
Anyone who has something extra can simply photograph it and post it inside the app for others to benefit from it for free.
Then I launched a marketing campaign based on a “social challenge” targeting three groups:
Media personalities
Artists
Athletes
I contacted the artist Shukran Mortaja directly and asked her to start the challenge by donating through the app and recording a video about it.
Shukran immediately responded, and her video gathered over one million views!
Then the challenge was passed to Kinda Hanna, who challenged Rouaida Attieh… and so on!
The result:
In less than 25 days, the app surpassed 100,000 downloads through a marketing campaign that did not require a large budget but relied on:
The power of public relations
Understanding consumer behavior
Precisely leveraging emotional moments
The message:
Success does not always require huge resources, it requires smart timing and a deeper understanding of what moves people from within.
If you have a product, service, or even just an idea… maybe all you need is a different perspective.
How a Technical Problem Turned into a Revenue-Generating Company?
The Story of Non-Organic Growth at Saudi German Hospital
Every successful project starts with a question… and sometimes a crisis.
One day, I received a call from a doctor friend, a board member at the Saudi German Hospital. His voice was a mix of frustration and achievement.
He told me:
“After months of struggling with major software companies that didn’t really understand our hospital’s needs, we decided to establish an internal software department with 5 programmers. After six months of effort, we developed an excellent internal ERP system that meets all our requirements.”
Then he asked:
“Now… what do we do with the team? We are considering rewarding them and then letting them go. What do you think?”
Here I realized this was not just an operational problem…
But a rare opportunity for non-organic growth!
The idea that flipped the equation:
I requested a meeting with the board members and proposed a completely different vision:
Instead of thinking about laying off the team, why not redefine their mission?
Why not turn this department into an independent company providing an ERP system tailored for the medical sector?
I explained to them the business development concept known as:
“Non-organic Growth”
where companies grow through horizontal expansion or by creating new internal entities that become independent income sources.
I presented market figures:
There are 22,000 medical centers
Over 1,000 hospitals in the UAE
And no truly specialized ERP system tailored precisely to their unique needs!
Then I emphasized:
“You don’t just have a software department… you have real operational medical expertise integrated into a smart technical system. This is something other tech companies don’t have.”
From an idea to a company:
The proposal was approved.
No programmers were laid off.
Instead, the team was transformed into a tech company affiliated with the hospital, and with a smart marketing plan, they began marketing the system to other medical centers and hospitals.
The results?
Excellent revenue, a technical expertise center within the institution, and a completely new income source.
Ongoing thinking…
Today, the hospital management is discussing turning the kitchen department into an independent business unit offering carefully prepared healthy meals, with professional packaging design and monthly subscription delivery services.
The lesson:
Do not treat “departments” as burdens… but as assets that can be developed.
Every talented team can become a company.
And every operational problem may hide an opportunity for unconventional growth.
From Collapse to Stability
The Story of Reviving the High Innovation Training Center
Not every contract starts smoothly.
Sometimes, it begins with a shock… even a disaster.
When we were contracted to manage the High Innovation Training Center, we were supposed to begin a new phase of development and expansion.
But what we found was not just a center in need of management… it was an administrative and security wreck needing immediate rescue.
The scandal: A corrupt and fugitive former manager
We discovered that the former manager, a computer engineer, had exploited his position in the worst way:
Linked his bank account to the center’s electronic payment system
Hacked all the center’s administrative systems
Controlled the center owner’s Facebook ID to manage his personal campaigns
Left behind a legacy of broken promises, undelivered certificates, and legal cases from angry trainees.
In short, the center was on the brink of complete collapse.
The rescue plan: Working on two axes
Despite the chaos, we did not retreat.
We set an urgent plan focused on two axes:
Financial rescue:
Designing a smart, low-cost, high-impact marketing plan.
Restoring trust:
Fixing all technical and administrative malfunctions and following up on all open cases with trainees.
Results within just 3 months:
Revenues exceeded 105,000 AED
A single marketing campaign costing only 2,300 AED generated a return of 71,500 AED
Marketing Return on Ad Spend (ROAS) reached 3300%!
From a troubled center to a successful academy
What began as a rescue project turned into a model of recovery and expansion.
Today, the center is named “High Innovation Academy” with stable executive and marketing management, transforming from a source of complaints into a respected and trusted academy.
The lesson:
In the world of business development, there is no hopeless environment…
Only strong vision, precise execution, and an unyielding will in the face of chaos.
Proud To Work With
Contact Me
I’d love to hear from you!
Whether you’re looking for strategic support, business growth solutions, or simply want to explore opportunities — let’s talk.
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